Sorry, we’re full!
Registration for breweries/cideries for the 2025 event is now closed.
Thank you for your interest in joining us for the 4th annual Half Moon Bay Wine & Jazz Festival. We’re very excited to showcase some of California’s best wine, beer, and cider in Downtown Half Moon Bay.
Please read these rules carefully. To ensure a safe and enjoyable experience for everyone, the rules and regulations herein will be strictly enforced. If your company is interested in participating, please complete and sign the form at the bottom of the page to register. If you have any questions please email [email protected]
Registration
- Registration is subject to approval by the Half Moon Bay Downtown Association.
- There is a $300 registration fee to participate (which replaces the revenue sharing used in previous years).
- Proof of Insurance must be submitted within 14 days of submission of registration to reserve your booth. We require a Certificate of Insurance with minimum General Liability, including Liquor Liability, coverage limits of $1,000,000 each occurrence / $2,000,000 aggregate and an Additional Insured naming the City of Half Moon Bay AND the Half Moon Bay Downtown Association. (There are low-cost event or yearly policies available through rlicorp.com and actinsurance.com)
- Cancellations at least 60 days prior to the event will be subject to a 25% cancellation fee. Cancellations within 60 days of the event are not eligible for refunds. Registration fee is due upon registration.
Organizers will provide:
- Ice
- 2 tickets for the event
- A 10% Discount Code to share with your members
- Your company’s logo displayed on the Event website, along with a link to the company’s web site
- Salespeople for the glass/token booth.
- Optional: If you don’t have your own pouring station, a 10′ x 10′ covered pouring area and two (2) 6 foot tables with black linens will be provided at our cost of $425. Cancellations at least 60 days prior to the event will be subject to a 25% cancellation fee. Cancellations within 60 days of the event are not eligible for refunds. Fee is due upon registration.
Participating Breweries/Cideries will bring
- Beer and/or cider
- A minimum of 2 representatives to pour to help prevent long lines
- Ice Container
- Signage – all signs and banners must affixed to the tent or table, or kept within the pouring area. No freestanding signs are allowed in the public walkways.
- Marketing material, e.g. postcards, brochures, business cards
- Do not bring cups or glasses or any kind into the tasting area. Beer/cider should only be dispensed into labelled event glassware.
Event Set-Up
- Please check-in to be assigned your pouring station and set up your table between 9:00 am and 11:00 am on the morning of the event.
- No vehicle access to the unloading zone will be allowed after 11:00 am.
- Your pouring station should be set up and ready to pour no later than 11:45 am.
- Vendors will be assigned spaces at the sole discretion of the organizers, who reserve the right to make necessary changes to assignments at any time prior to the start of the event.
- Please be kind to our volunteers. Wine festival volunteers are giving their time freely and should be respected and appreciated. Please be cooperative with their instructions.
Pouring
- Pouring may not start before 12:00 pm and must end at 5:00 pm.
- Representatives will be responsible for only pouring to those participants with a wristband, tasting ticket, and labeled event glass, without exception. To ensure compliance, anonymous volunteers will be monitoring the pouring stations throughout the day.
- You are responsible for supervising your tasting station during ALL festival hours.
- Assigned tasting stations may not be moved or changed.
- Non-service pets and children under 21 are not allowed in booths.
- Your display area should be neat, free of storage boxes or clutter
- Amplification of music or voice, which could constitute a nuisance, is not permitted.
- You are responsible for securing your own table and product. The venue is accessible to the public and there is no available locked storage or other room to store products prior or after the event.
Event Take Down
- The take down period is 5:00 pm to 6:00pm, immediately after the event ends. Absolutely no break down or loading activity will be allowed prior to 5:00 pm.
- You are responsible for breaking down their own pouring station (except provided tents and tables) at the end of the event.
- Table locations should be as clean as when you arrived, including removal of all trash.
- All marketing materials, merchandise, trash, recyclables, and all other equipment must be removed from the festival area by 6:00 pm on the day of the event.
Beer/Cider Sales
- Festival volunteers will sell branded glassware for beer/cider and tokens good for one 16oz pour.
- Tokens will be sold for $10 each. Each brewery or cidery will receive the full $10 for each token redeemed and returned to the event organizers.
- You will be responsible for collecting tokens for each 16oz pour and turning them in at the end of the event for the purpose of determining final payout.
- Checks for token sales will be mailed after the event. Please allow 5-10 business days for your check to arrive.
Promotion
- Please promote this event to your email lists, social media followers, and other methods you utilize to reach your customers.
- You will be provided with a special discount code just for your customers after your registration is complete.
- After registration, we will provide graphics for use in Social Media and Direct Marketing.
- We appreciate your support in promoting the Half Moon Bay Wine & Jazz Festival. Please use hashtag #hmbwinejazz on social media so we can like, retweet, and otherwise promote your posts about the event.
- Event participants agree to allow the images included with their application or video/photographs taken at event/s to be used for publicity and advertising.
- Tickets can be purchased at https://hmbwineandjazzfest.com
Additional Terms
- Half Moon Bay Wine & Jazz Festival is a Rain or Shine event.
- The Vendors will abide by all applicable laws, ordinances, and regulations pertaining to health, fire prevention, public safety, business licenses, and sales tax permits.
- Vendors that cancel their participation less than 60 days prior to the event may forfeit their ability to participate in the future.
- If weather, major disaster, or other circumstances beyond the control of the City of Half Moon Bay (City) or Half Moon Bay Downtown Association (Association) cause the cancellation of the Festival, the City or Association cannot be held liable.
- Neither the Half Moon Bay Downtown Association, the City of Half Moon Bay nor any of their officers, agents, volunteers, employees, independent contractors, or other representatives shall be held liable for, and they are expressly released from, liability for any damage, loss, harm or injury to the person or property of the exhibitor or any of its officers, agents, volunteers, employees, independent contractors or other representatives, resulting from theft, fire, water, accident or any other cause.
- Vendors shall indemnify, defend and hold harmless the Half Moon Bay Downtown Association, the City of Half Moon Bay, and any of their officers, agents, volunteers, employees, independent contractors or other representatives (i) from and against any and all claims arising from any acts, failures to act, or negligence of Exhibitor/ applicant or any of its officers, agents, volunteers, employees, independent contractors or other representatives, (ii) from and against any and all claims arising from the breach of, or default in the performance of any obligation on exhibitor’s part to be performed under, these terms and conditions, and (iii) from and against all costs, attorney’s fees, expenses, and liabilities incurred in the defense of any such claim or any action.
- Under no circumstances shall Half Moon Bay Downtown Association or the City of Half Moon Bay be liable for consequential, indirect, special, or punitive damages of any kind, whether foreseeable or unforeseeable, whether based upon lost goodwill, lost profits, or otherwise, and whether arising out of breach of any express or implied warranty, breach of contract, negligence, misrepresentation, strict liability, or otherwise.
